Just as the new season was about to kick off, Midlands Hurricanes dropped a bombshell: they’re packing up and moving to a brand-new stadium—and it’s not where anyone expected. But here’s where it gets interesting: this isn’t just a change of address; it’s a strategic move that could reshape the club’s future. And this is the part most people miss—it’s not just about the location; it’s about embedding the club deeper into the rugby community.
On the cusp of their debut in the Championship, Midlands Hurricanes have announced their immediate relocation from Alexander Stadium to Avery Fields, nestled in the Bearwood area of Birmingham—a shift that takes them outside the bustling city center. The club has inked a 20-year lease at this new site, which also serves as the home ground for Bournville RFC. According to the Hurricanes, this move positions them ‘at the heart of a rugby community,’ a bold statement that underscores their long-term vision.
Originally slated to play at the 2022 Commonwealth Games venue, the club has instead opted for a location they believe will better align with their ambitions. But here’s the controversial bit: is this a step backward, or a leap forward? Some might argue that leaving a high-profile stadium like Alexander could diminish their visibility, but the club insists it’s a calculated decision to foster growth and sustainability.
Midlands chair Mike Lomas framed the move as a pivotal moment for rugby league in Birmingham. ‘This partnership with Bournville RFC unites two clubs with a shared passion for getting more young people into rugby,’ he said. ‘It’s a truly exciting development that cements our presence here for the next two decades.’ Lomas also extended gratitude to Bournville’s Alistair, Phil, and Siggers, as well as Birmingham City Council and the Alexander Stadium team for their support over the past three years.
Managing Director Eorl Crabtree echoed this sentiment, calling the relocation a ‘positive milestone’ for the club. ‘Avery Fields gives us a home we can shape and grow into,’ he explained. ‘It enhances the matchday experience for our fans, strengthens our sustainability, and places us right in the middle of a thriving rugby community. Most importantly, it helps us expand rugby league’s footprint in the Midlands and forge deeper connections with the people we represent.’
Crabtree was quick to address potential skepticism: ‘This is not a backward step. It’s a smart, ambitious move that sets us up to build a competitive, resilient, and proudly Midlands rugby league club.’
The Hurricanes will christen their new home next Sunday when they face Newcastle Thunder in the opening match of the Championship season. But here’s the question that’ll spark debate: Is this relocation a masterstroke or a missed opportunity? Does embedding themselves in a rugby community outweigh the benefits of a high-profile city-center location? Let us know your thoughts in the comments—this is one move that’s sure to divide opinions.
